Behind the Scenes Design Process & Iterations

Step 01 Every great design starts with rough sketches. These initial concepts helped me explore different directions before committing to digital work. Sketching allows for rapid iteration without the constraints of software.

Step 02 Wireframes establish the structure and hierarchy before diving into visual design. This low-fidelity approach helps focus on functionality and user flow without getting distracted by colors or aesthetics.

Step 03 Color exploration is crucial for setting the right mood. I tested multiple palettes to find combinations that resonated with the brand's personality while maintaining accessibility and visual harmony.

Step 04 Typography can make or break a design. These tests compare different typeface pairings, sizes, and weights to ensure optimal readability and visual impact across all applications.

Step 05 Mood boards collect visual inspiration that guides the design direction. This curated collection of imagery, textures, and references helps align the creative vision with client expectations.

Step 06 Logo design is an iterative process. These variations explore different concepts, from literal interpretations to abstract symbols, each telling a unique story about the brand.

Step 07 Client feedback is invaluable for refining designs. These annotated screenshots capture revision requests and collaborative discussions that shaped the final deliverables.

Step 08 Social media requires adapting designs for various platforms. These drafts show how brand identity translates across Instagram, Facebook, and LinkedIn while maintaining consistency.